Photography Career Development Weekend
9th November 2013 - 10th November 2013
Library of Birmingham, Birmingham
GRAIN and Redeye present an essential weekend for anyone looking to build a career in photography or lens-based media featuring highlights from Redeye’s nationally-acclaimed workshop programme.
The weekend will cover business setup, development, marketing, pitching and working with clients; finances and fundraising for self-driven projects; exhibiting work and print sales.
Speakers include Laura Noble, Director of LA Noble Gallery, London, and collector and author of The Art of Collecting Photography, Anne McNeill, writer, curator and Director of Impressions Gallery, Bradford, Helen Jenkins, fundraiser and consultant with over 15 years fundraising and senior management experience and Paul Herrmann, photographer, Director of Redeye and founder of the Northern Photography Consortium.
10:30 to 13:00 – Paul Herrmann: building an effective photography business
14:00 to 16:30 – Helen Jenkins: finance and fundraising
11:30 to 13:00 – Laura Noble: private galleries and print sales
14:00 to 15:30 – Anne McNeill: public galleries and exhibiting opportunities
VENUE AND TIMING
The sessions take place at the new Library of Birmingham, Centenary Square, Broad Street, Birmingham, B1 2ND. The library is about a 10-15 minute walk from New Street Station. If coming by car, please follow signs to Birmingham City Centre and the ICC. Parking is not available on site but nearby parking can be found at Cambridge Street and the National Indoor Arena.
Tea and coffee will be available on arrival but throughout the rest of the day attendees can purchase drinks from the cafe on the ground floor. Lunch is is not offered as part of the course, but attendees are welcome to bring thier own or purchase food at the cafe.
Doors open 30 minutes before the start of each session. Please arrive in good time, as sessions will start promptly.
Saturday 10:30 to 13:00; Building an effective photography business
This first session gives an overview of the essentials for anyone interested in working professionally in photography. It will cover the market basics and look at the various possibilities for building a photographic career as well as the hallmarks of a successful photographer, and essential business best practice.
- Market overview and market trends in photography
- Ways of working: projects, commissions and sales
- The characteristics of top contemporary photographers
- Paths to success and different business models
- Testing your work and building confidence
- Developing your style and winning clients
- Building collaborations
- Networking and marketing
- Fees and copyright
- When to work for free or reduced price
- Access, consent, ethics and the law
- Essential paperwork
Paul Herrmann has been a freelance editorial photographer since the mid 1980s, specializing in social issues and the arts. In the late 1990s he helped start Redeye, the Photography Network, and now directs it. Through Redeye he helped set up Photomobile, the travelling photography centre, the Look series of festivals, the career development programme Lightbox, and the National Photography Symposium. He recently founded the Northern Photography Consortium, and is working on a project to foster collaborations in the arts.
Saturday 14:00 to 16:30; Fundraising and finance
With public funding for the arts under increasing pressure, photographers need to become more inventive and resourceful to finance their projects and careers. There are still plenty of opportunities out there; it’s a matter of knowing where to look, who to ask, and how to present yourself. This session will focus on the ways in which photographers can find funding for their work and projects.
- When to finance your own projects, and when to turn to others – not just formal sources but friends and family.
- The current funding landscape – what is being funded, who is providing money for projects and how the situation is and will be changing.
- Funding avenues – private and corporate sponsorship; trusts, foundations and charitable giving; crowd sourcing; loans; public sector funding, as well as competitions and awards.
- Writing a strong proposal – how to approach small commission-type funds of typically £500-£1000, and larger project funding such as Grants for the Arts from the Arts Council England.
- Where to go for advice and expertise.
Helen Jenkins runs her own freelance fundraising and consultancy 117 Consulting and has over 15 years fundraising and senior management experience in both the arts and charities.
Sunday 11:30 to 13:00: Private galleries and print sales
Exhibiting your work is a goal for many photographers, but many more find the system of private and public galleries baffling. The first session on Sunday will look at how the private gallery system works, how to build a relationship with galleries and collectors, and how to approach print sales.
- How do private galleries operate
- Collectors of photography – what are they looking for and how you can meet their needs
- Current strands in the print market
- Print sales and editions
- How you can market your prints and reach potential buyers
- Finding an agent or agency
Laura Noble is the director of LA Noble Gallery, London. She is known as a collector and author of The Art of Collecting Photography. She lectures at the Sotheby’s Institute, Westminster University and also in galleries and museums worldwide on collecting and professional practice; and shows internationally at art fairs. Her art consultancy work and bespoke portfolio reviews are in high demand. See: http://www.lauraannnoble.com
Sunday 14:00 to 15:30: Public galleries and exhibiting opportunities
The final session of the weekend focuses on the public gallery, and alternative publicly funded spaces and opportunities. While the work on show can be similar to that seen in private spaces, their ways of working and aims are significantly different.
This workshop is aimed at clarifying the necessary processes in getting your work exhibited in the public realm. The workshop will focus on the these areas:
- Public galleries and curators in the UK – how they work
- Approaching galleries: finding the right place, preparing your portfolio and submitting proposals
- The fundamentals of being an exhibiting photographer or artist, and working with curators
- Exhibition or book?
- Practicalities – planning and making best use of your space; designing shows, selecting, printing, sequencing and juxtaposing work
- Other preparations – openings, catalogues, publicity and security
Anne McNeill is Director of Impressions Gallery, Bradford. The gallery opened in York 1972 as one of the first not-for-profit photography galleries in Europe, and is now recognised as one of the leading contemporary photography galleries in the UK. McNeill has been the Director since 2005 and between 2005 and 2007 she was responsible for re-locating Impressions to Bradford and building its brand new venue. McNeill began her career in 1984 as a darkroom worker at the radical gallery Camerawork, London. In 1994 she was the founding director of the commissioning agency Photoworks, Brighton. She was Artistic Director of Photo 98, the UK Year of Photography. She has twenty years experience in curating, including Cockroach Diaries and other stories a survey show by Anna Fox; exhibitions with Joy Gregory, Murray Ballard and many others. She is currently working on the first ever retrospective of work by Paul Reas, opening in December 2013. McNeill is the editor of numerous books, such as Continental Drift: Europe Approaching the Millennium (1998), The Work of Trish Morrissey: Seven Years(2004), Front (2009) and most recently Evidence (2011).
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